Numerous people that require major medical procedures need them because of poor lifestyle habits. As a fitness professional, you're ideally put to not only help many of these people, but grow your business by marketing yourself to niche markets that many other professionals never consider. Why don't take Mrs. Jackson for example. She's overweight, and has been so the majority of her life. Mrs. Jackson's doctor has been informing her for years that she needs to lose weight, but Mrs. Knutson just hasn't gotten encouraged to do it. The woman knees hurt (due with her weight) and that made her move around less than she should. The particular less she moved around, the worse her knees got and the greater weight she gained. Sounds familiar, right? Now that she's old, her knees are showing signs of damage under the excess weight and she needs a knees replacement. Her doctor doesn't want to execute phenq the surgery, however, because Mrs. Jackson is so deconditioned that she is a heart failure risk under anesthesia. In addition, the doctor feels that Mrs. Jackson's lack of strength would jeopardize the girl treatment after surgery. This specific is where you can come in and help the doctor with Mrs. Jackson's "big picture" plan. If the doctor can send Mrs. Jackson to a qualified fitness professional (someone like you) who can help with increasing her endurance and cardio capacity prior with her surgery, the risk would be much lower. It also might make her more aware of the value of exercise, which would motivate the woman to continue her sessions after recovery has obtained place. It's a win-win situation for all. Another untapped market is that of the plastic surgery field, particularly those who are getting fat loss methods. If you aligned yourself with the right medical doctor you'd be well put for some great clients, while at the same time making the medical doctor look good. Why not spin your services into a package that the physician offers as an "add on bonus" to their clients to market long-term care? This is very doable since most plastic surgery is not covered by insurance coverage, and makes a great selling tool for the doctor. You get great clients, the doctor stands apart from the pack, and both of you get business. One more win-win. As you can see, putting some thought into your online marketing strategy is well worth the hard work. By spending some time breaking down the idea of who your average client is, you'll be positioning yourself to take benefit of an ever-widening market of potential customers. Almost all you have to do is get creative in your thinking!
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